This pri­va­cy pol­i­cy has been com­piled to bet­ter serve those who are con­cerned with how their Per­son­al­ly Iden­ti­fi­able Infor­ma­tion’ (PII) is being used online. PII, as described in US pri­va­cy law and infor­ma­tion secu­ri­ty, is infor­ma­tion that can be used on its own or with oth­er infor­ma­tion to iden­ti­fy, con­tact, or locate a sin­gle per­son, or to iden­ti­fy an indi­vid­ual in con­text. Please read our pri­va­cy pol­i­cy care­ful­ly to get a clear under­stand­ing of how we col­lect, use, pro­tect or oth­er­wise han­dle your Per­son­al­ly Iden­ti­fi­able Infor­ma­tion in accor­dance with our website.

Link What personal information do we collect from the people that visit our blog, website or app?

When order­ing or reg­is­ter­ing on our site, as appro­pri­ate, you may be asked to enter your name, email address, phone num­ber or oth­er details to help you with your experience.

Link When do we collect information?

We col­lect infor­ma­tion from you when you sub­scribe to a newslet­ter, fill out a form or enter infor­ma­tion on our site.

Link How do we use your information?

We may use the infor­ma­tion we col­lect from you when you reg­is­ter, make a pur­chase, sign up for our newslet­ter, respond to a sur­vey or mar­ket­ing com­mu­ni­ca­tion, surf the web­site, or use cer­tain oth­er site fea­tures in the fol­low­ing ways:

  • To send peri­od­ic emails regard­ing your order or oth­er prod­ucts and services.
  • To fol­low up with them after cor­re­spon­dence (live chat, email or phone inquiries)

Link How do we protect your information?

We do not use vul­ner­a­bil­i­ty scan­ning and/​or scan­ning to PCI standards.

We only pro­vide arti­cles and infor­ma­tion. We nev­er ask for cred­it card numbers.

Your per­son­al infor­ma­tion is con­tained behind secured net­works and is only acces­si­ble by a lim­it­ed num­ber of per­sons who have spe­cial access rights to such sys­tems, and are required to keep the infor­ma­tion con­fi­den­tial. In addi­tion, all sensitive/​credit infor­ma­tion you sup­ply is encrypt­ed via Secure Sock­et Lay­er (SSL) technology. 

We imple­ment a vari­ety of secu­ri­ty mea­sures when a user enters, sub­mits, or access­es their infor­ma­tion to main­tain the safe­ty of your per­son­al information.

All trans­ac­tions are processed through a gate­way provider and are not stored or processed on our servers.

Link Third-party disclosure

We do not sell, trade, or oth­er­wise trans­fer to out­side par­ties your Per­son­al­ly Iden­ti­fi­able Infor­ma­tion unless we pro­vide users with advance notice. This does not include web­site host­ing part­ners and oth­er par­ties who assist us in oper­at­ing our web­site, con­duct­ing our busi­ness, or serv­ing our users, so long as those par­ties agree to keep this infor­ma­tion con­fi­den­tial. We may also release infor­ma­tion when it’s release is appro­pri­ate to com­ply with the law, enforce our site poli­cies, or pro­tect ours or oth­ers’ rights, prop­er­ty or safety.

How­ev­er, non-per­son­al­ly iden­ti­fi­able vis­i­tor infor­ma­tion may be pro­vid­ed to oth­er par­ties for mar­ket­ing, adver­tis­ing, or oth­er uses.

Link Third-party links

We do not include or offer third-par­ty prod­ucts or ser­vices on our website.

Link Google

Google, as a third-par­ty ven­dor, uses cook­ies to serve ads on our site. Google’s use of the DART cook­ie enables it to serve ads to our users based on pre­vi­ous vis­its to our site and oth­er sites on the Inter­net. Users may opt-out of the use of the DART cook­ie by vis­it­ing the Google Ad and Con­tent Net­work pri­va­cy policy.

We have imple­ment­ed the following:

  • Demo­graph­ics and Inter­ests Reporting

We, along with third-par­ty ven­dors such as Google use first-par­ty cook­ies (such as the Google Ana­lyt­ics cook­ies) and third-par­ty cook­ies (such as the Dou­bleClick cook­ie) or oth­er third-par­ty iden­ti­fiers togeth­er to com­pile data regard­ing user inter­ac­tions with ad impres­sions and oth­er ad ser­vice func­tions as they relate to our website. 

Link Opting out

Users can set pref­er­ences for how Google adver­tis­es to you using the Google Ad Set­tings page. Alter­na­tive­ly, you can opt out by vis­it­ing the Net­work Adver­tis­ing Ini­tia­tive Opt Out page or by using the Google Ana­lyt­ics Opt Out Brows­er add on.

Link California Online Privacy Protection Act

CalOP­PA is the first state law in the nation to require com­mer­cial web­sites and online ser­vices to post a pri­va­cy pol­i­cy. The law’s reach stretch­es well beyond Cal­i­for­nia to require any per­son or com­pa­ny in the Unit­ed States (and con­ceiv­ably the world) that oper­ates web­sites col­lect­ing Per­son­al­ly Iden­ti­fi­able Infor­ma­tion from Cal­i­for­nia con­sumers to post a con­spic­u­ous pri­va­cy pol­i­cy on its web­site stat­ing exact­ly the infor­ma­tion being col­lect­ed and those indi­vid­u­als or com­pa­nies with whom it is being shared. — See more at: http://​con​sumer​cal​.org/​c​a​lifor…

Accord­ing to CalOP­PA, we agree to the following:

  • Users can vis­it our site anonymously.
  • Once this pri­va­cy pol­i­cy is cre­at­ed, we will add a link to it on our home page or as a min­i­mum, on the first sig­nif­i­cant page after enter­ing our website.
  • Our Pri­va­cy Pol­i­cy link includes the word Pri­va­cy’ and can eas­i­ly be found on the page spec­i­fied above.

You will be noti­fied of any Pri­va­cy Pol­i­cy changes:

  • On our Pri­va­cy Pol­i­cy Page

Can change your per­son­al information:

  • By email­ing us

Link How does our site handle Do Not Track signals?

We hon­or Do Not Track sig­nals and Do Not Track, plant cook­ies, or use adver­tis­ing when a Do Not Track (DNT) brows­er mech­a­nism is in place. 

Link Does our site allow third-party behavioral tracking?

It’s also impor­tant to note that we do not allow third-par­ty behav­ioral tracking

Link Fair Information Practices

The Fair Infor­ma­tion Prac­tices Prin­ci­ples form the back­bone of pri­va­cy law in the Unit­ed States and the con­cepts they include have played a sig­nif­i­cant role in the devel­op­ment of data pro­tec­tion laws around the globe. Under­stand­ing the Fair Infor­ma­tion Prac­tice Prin­ci­ples and how they should be imple­ment­ed is crit­i­cal to com­ply with the var­i­ous pri­va­cy laws that pro­tect per­son­al information.

In order to be in line with Fair Infor­ma­tion Prac­tices we will take the fol­low­ing respon­sive action, should a data breach occur:

  • We will noti­fy you via email with­in 7 busi­ness days

We also agree to the Indi­vid­ual Redress Prin­ci­ple which requires that indi­vid­u­als have the right to legal­ly pur­sue enforce­able rights against data col­lec­tors and proces­sors who fail to adhere to the law. This prin­ci­ple requires not only that indi­vid­u­als have enforce­able rights against data users, but also that indi­vid­u­als have recourse to courts or gov­ern­ment agen­cies to inves­ti­gate and/​or pros­e­cute non-com­pli­ance by data processors.


The CAN-SPAM Act is a law that sets the rules for com­mer­cial email, estab­lish­es require­ments for com­mer­cial mes­sages, gives recip­i­ents the right to have emails stopped from being sent to them, and spells out tough penal­ties for violations.

We col­lect your email address in order to:

  • Send infor­ma­tion, respond to inquiries, and/​or oth­er requests or questions
  • Mar­ket to our mail­ing list or con­tin­ue to send emails to our clients after the orig­i­nal trans­ac­tion has occurred

To be in accor­dance with CANSPAM, we agree to the following:

  • Not use false or mis­lead­ing sub­jects or email addresses.
  • Iden­ti­fy the mes­sage as an adver­tise­ment in some rea­son­able way.
  • Include the phys­i­cal address of our busi­ness or site headquarters.
  • Mon­i­tor third-par­ty email mar­ket­ing ser­vices for com­pli­ance, if one is used.
  • Hon­or opt-out­/un­sub­scribe requests quickly.
  • Allow users to unsub­scribe by using the link at the bot­tom of each email.

Link Contacting Us

PO Box 23140
Rochester, NY 14692