SEOmatic Plugin

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Site Variables ​

The seomatic.site variable has site-wide settings that are available on a per-site basis for multi-site setups.

  • seomatic.site.siteName – The name of the site.
  • seomatic.site.twitterHandle – The site Twitter handle.
  • seomatic.site.facebookProfileId – The site Facebook profile ID.
  • seomatic.site.facebookAppId – The site Facebook app ID.
  • seomatic.site.googleSiteVerification – The Google Site Verification code.
  • seomatic.site.bingSiteVerification – The Bing Site Verification code.
  • seomatic.site.pinterestSiteVerification – The Pinterest Site Verification code.
  • seomatic.site.sameAsLinks – Array of links for Same As... Sites, indexed by the handle. So for example you could access the site Facebook URL via seomatic.site.sameAsLinks["facebook"]["url"]. These links are used to generate the <meta property="og:same_as"> tags, and are also used in the sameAs property in the mainEntityOfPage JSON-LD.
  • seomatic.site.siteLinksSearchTarget – Google Site Links search target. Learn More
  • seomatic.site.siteLinksQueryInput – Google Site Links query input. Learn More

Site Identity Variables ​

The seomatic.site.identity variable is used to create JSON-LD Structured Data that can appear as Rich Snippets on Google Search Engine Results Pages (SERP). JSON-LD Structured Data helps computers understand context and relationships, and is also read by other social media sites and apps.

The seomatic.site.identity encapsulates all of the information associated with the owner of the site.

  • seomatic.site.identity.siteType – The schema.org general type.
  • seomatic.site.identity.siteSubType – The schema.org sub-type.
  • seomatic.site.identity.siteSpecificType – The schema.org specific type.
  • seomatic.site.identity.computedType – The computed most specific schema.org type.
  • seomatic.site.identity.genericName – The name of the entity that owns the site.
  • seomatic.site.identity.genericAlternateName – An alternate or nickname for the entity that owns the site.
  • seomatic.site.identity.genericDescription – A description of the entity that owns the site.
  • seomatic.site.identity.genericUrl – A URL for the entity that owns the site.
  • seomatic.site.identity.genericImage – A URL to an image or logo that represents the entity that owns the site. The image must be in JPG, PNG, or GIF format.
  • seomatic.site.identity.genericImageWidth – The width of the entity image.
  • seomatic.site.identity.genericImageHeight – The height of the entity image.
  • seomatic.site.identity.genericImageIds – Asset ID array for the entity image.
  • seomatic.site.identity.genericTelephone – The primary contact telephone number for the entity that owns the site.
  • seomatic.site.identity.genericEmail – The primary contact email address for the entity that owns the site.
  • seomatic.site.identity.genericStreetAddress – The street address of the entity that owns the website, for example: 123 Main Street.
  • seomatic.site.identity.genericAddressLocality – Locality of the entity that owns the website, for example: Portchester.
  • seomatic.site.identity.genericAddressRegion – The region of the entity that owns the website, for example: New York or NY.
  • seomatic.site.identity.genericPostalCode – The postal code of the entity that owns the website, for example: 14580
  • seomatic.site.identity.genericAddressCountry – The country in which the entity that owns the site is located, for example: US
  • seomatic.site.identity.genericGeoLatitude – The latitude of the location of the entity that owns the website, for example: -120.5436367
  • seomatic.site.identity.genericGeoLongitude – The longitude of the location of the entity that owns the website, for example: 80.6033588
  • seomatic.site.identity.personGender – Only for entities of the type Person, the gender of the person.
  • seomatic.site.identity.personBirthPlace – Only for entities of the type Person, the place where the person was born.
  • seomatic.site.identity.organizationDuns – Only for entities of the type Organization, the DUNS (Dunn & Bradstreet) number of the organization that owns the site.
  • seomatic.site.identity.organizationFounder – Only for entities of the type Organization, the name of the founder of the organization.
  • seomatic.site.identity.organizationFoundingDate – Only for entities of the type Organization, the date the organization/company/restaurant was founded in ISO 8601 date format, for example: 2018-03-26.
  • seomatic.site.identity.organizationFoundingLocation – Only for entities of the type Organization, the location where the organization was founded.
  • seomatic.site.identity.organizationContactPoints – Only for entities of the type Organization, an array of contact points for the organization. Learn More
  • seomatic.site.identity.corporationTickerSymbol – Only for entities of the type Corporation, the exchange ticker symbol of the corporation.
  • seomatic.site.identity.localBusinessPriceRange – Only for entities of the type LocalBusiness, the approximate price range of the goods or services offered by this local business.
  • seomatic.site.identity.localBusinessOpeningHours – Only for entities of the type LocalBusiness, an array of the opening hours for this local business. Learn More
  • seomatic.site.identity.restaurantServesCuisine – Only for entities of the type Food Establishment, the primary type of cuisine that the food establishment serves.
  • seomatic.site.identity.restaurantMenuUrl – Only for entities of the type Food Establishment, a URL to the food establishment’s menu.
  • seomatic.site.identity.restaurantReservationsUrl – Only for entities of the type Food Establishment, a URL to the food establishment’s reservations page.

Site Creator Variables ​

The seomatic.site.creator variable is used to create JSON-LD Structured Data that can appear as Rich Snippets on Google Search Engine Results Pages (SERP). JSON-LD Structured Data helps computers understand context and relationships, and is also read by other social media sites and apps.

The seomatic.site.creator encapsulates all of the information associated with the creator of the site. This information is also used in the humans.txt page

  • seomatic.site.creator.siteType – The schema.org general type.
  • seomatic.site.creator.siteSubType – The schema.org sub-type.
  • seomatic.site.creator.siteSpecificType – The schema.org specific type.
  • seomatic.site.creator.computedType – The computed most specific schema.org type.
  • seomatic.site.creator.genericName – The name of the entity that created the site.
  • seomatic.site.creator.genericAlternateName – An alternate or nickname for the entity that created the site.
  • seomatic.site.creator.genericDescription – A description of the entity that created the site.
  • seomatic.site.creator.genericUrl – A URL for the entity that created the site.
  • seomatic.site.creator.genericImage – A URL to an image or logo that represents the entity that created the site. The image must be in JPG, PNG, or GIF format.
  • seomatic.site.creator.genericImageWidth – The width of the entity image.
  • seomatic.site.creator.genericImageHeight – The height of the entity image.
  • seomatic.site.creator.genericImageIds – Asset ID array for the entity image.
  • seomatic.site.creator.genericTelephone – The primary contact telephone number for the entity that created the site.
  • seomatic.site.creator.genericEmail – The primary contact email address for the entity that created the site.
  • seomatic.site.creator.genericStreetAddress – The street address of the entity that created the website, for example: 123 Main Street.
  • seomatic.site.creator.genericAddressLocality – locality of the entity that created the website, for example: Portchester
  • seomatic.site.creator.genericAddressRegion – The region of the entity that created the website, for example: New York or NY
  • seomatic.site.creator.genericPostalCode – The postal code of the entity that created the website, for example: 14580
  • seomatic.site.creator.genericAddressCountry – The country in which the entity that created the site is located, for example: US
  • seomatic.site.creator.genericGeoLatitude – The latitude of the location of the entity that created the website, for example: -120.5436367
  • seomatic.site.creator.genericGeoLongitude – The longitude of the location of the entity that created the website, for example: 80.6033588
  • seomatic.site.creator.personGender – Only for entities of the type Person, the gender of the person.
  • seomatic.site.creator.personBirthPlace – Only for entities of the type Person, the place where the person was born.
  • seomatic.site.creator.organizationDuns – Only for entities of the type Organization, the DUNS (Dunn & Bradstreet) number of the organization that created the site.
  • seomatic.site.creator.organizationFounder – Only for entities of the type Organization, the name of the founder of the organization.
  • seomatic.site.creator.organizationFoundingDate – Only for entities of the type Organization, the date the organization/company/restaurant was founded in ISO 8601 date format, for example: 2018-03-26
  • seomatic.site.creator.organizationFoundingLocation – Only for entities of the type Organization, the location where the organization was founded.
  • seomatic.site.creator.organizationContactPoints – Only for entities of the type Organization, an array of contact points for the organization. Learn More
  • seomatic.site.creator.corporationTickerSymbol – Only for entities of the type Corporation, the exchange ticker symbol of the corporation.
  • seomatic.site.creator.localBusinessPriceRange – Only for entities of the type LocalBusiness, the approximate price range of the goods or services offered by this local business.
  • seomatic.site.creator.localBusinessOpeningHours – Only for entities of the type LocalBusiness, an array of the opening hours for this local business. Learn More
  • seomatic.site.creator.restaurantServesCuisine – Only for entities of the type Food Establishment, the primary type of cuisine that the food establishment serves.
  • seomatic.site.creator.restaurantMenuUrl – Only for entities of the type Food Establishment, a URL to the food establishment’s menu.
  • seomatic.site.creator.restaurantReservationsUrl – Only for entities of the type Food Establishment, a URL to the food establishment’s reservations page.